Case study · Kash Alavi · Listing tour with a hook caption

Inside the listing

Kash Alavi tours a detached family home in Vaughan, hamming it up in every room the caption promises: the driveway, the kitchen, the living room, the bedroom. The address card comes over the dining room and the backyard, and the video closes on his logo.

240Kviews on Instagram
21 secondsLength
#11 of 14By views, our catalogue
Kash AlaviClient
Real estateIndustry
Listing tour with a hook captionFormat
A family home in VaughanShot in Vaughan, Ontario
The first frame

"All the places you can grow your family at my latest listing" over Kash lunging across the driveway.

Organic views, no ad spend, as reported on Instagram. Rank and multiple are computed against the 14 Viterno videos with a public view count.

Why it worked

Three things,
none of them luck.

01

The caption promises a list.

Viewers stay to see every place on it, which means they see every room.

02

The comedy is in the performance, the house is in every frame.

Nothing about the listing is hidden to make room for the joke. The rooms are the set.

03

The address comes at the end.

By the time the details appear, the viewer is already invested in the house and the agent.

A listing video can be funny and still be a listing video.

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