Viterno Group is a social media agency in Toronto built around short-form video. We decide what to make, film it on location, edit it for vertical feeds and post it to Instagram Reels, TikTok and YouTube Shorts, then report on what worked. Client videos have passed 300 million organic views, and one account we run reached 45,087,188 accounts in a single month.
We do not run paid media, so every number on this page is organic. About nine in ten of our clients are in real estate; the rest are car dealerships, consumer brands, hospitality and personal brands.
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Across client accounts, with no ad spend from us behind any of it.
One client account reached 45,087,188 accounts in a month. 99.9% of them were not followers.
Flying Salesperson, for Yorkdale Fine Cars in Vaughan. A skit filmed on the lot with the dealership's own staff.
In our open dataset of 240 viral videos, accounts under 20,000 followers beat their own median by a median of 132 times.
Real client videos. Tap any of them to play it with sound. View counts appear only where the number is real.
A calendar, a posting schedule, stock-style graphics and a monthly report full of impressions. The account looks active, and almost nobody outside your existing followers sees any of it.
The work is judged on whether posts went out on time, which is the one thing that has no effect on whether anyone watched.
Whether a video beat your own account's median, and by how much. We plan from what is outperforming in your industry this week, film real people in real places, and cut for the first two seconds.
You can check the method on public numbers: the same dealership, the same team and the same account produced four videos 189 times apart. The idea was the variable, so the idea is where we spend the effort.
Trend Radar, our weekly feed of real outliers by industry, shows what is beating its own median right now. Weak ideas are cut before a camera comes out.
Director, camera and sound at your location. A single day produces 12 to 16 finished vertical videos.
First drafts arrive within 48 hours, cut for the opening two seconds and captioned for viewers with the sound off.
Published to Instagram Reels, TikTok and YouTube Shorts from the same shoot, cut differently where a platform rewards something different.
You see what each video did, what is working and what we are making next in the Viterno client portal.
Every video is compared with your own median, so a small account and a large one are judged by the same honest yardstick.
A short, personal teardown of your recent videos: your real baseline, which ones beat it and by how much, and the first thing we would change. Free, no call, no password.
It depends on the agency, which is why it is worth asking. Some manage accounts and run ads, some only make content. Viterno Group plans, films, edits and posts short-form video for Instagram Reels, TikTok and YouTube Shorts, and reports on what worked. We do not run paid media.
The best one for you can show results on real accounts in your industry and tell you how it decides whether a post worked. Viterno Group publishes its view counts, including 23.6 million on one Reel and 45 million accounts reached in one client month, all organic. Our comparison of Toronto agencies sets out who each one is built for.
Done-for-you short-form video from a Toronto agency typically runs about $2,000 to $12,000+ a month, depending on how many videos, shoot days and platforms are included, and a freelance editor charges roughly $40 to $120 per edited video. Our Toronto cost guide breaks down the market for freelancers, in-house hires and agencies. Viterno Group retainers are scoped per client on a discovery call rather than published as a rate card.
We plan, film, edit and post on a schedule, then report on results in the client portal, so the content side of the account is handled end to end.
No. Every result we publish is organic. Paid distribution can extend a video that already works, but it cannot rescue a weak one, and we would rather be judged on reach nobody paid for.
Instagram Reels, TikTok and YouTube Shorts, from the same shoot day. The idea and the footage are shared; the cut changes where a platform rewards something different.
No. About nine in ten clients are real estate agents, teams, brokerages and developers (see our social media agency for realtors page), and we also work with car dealerships, consumer brands, hospitality and personal brands. Our largest single result, 23.6 million views, was for a car dealership.
With Viterno Group: a content strategy from weekly outlier data, one on-location shoot day a month (12 to 16 finished videos), editing with first drafts inside 48 hours, posting to Instagram Reels, TikTok and YouTube Shorts, and reporting against your own median views. No paid media. The full list is on our services page, and we film across the GTA.
You can usually tell within the first month which formats beat your own median. Results are uneven by nature, so judge the programme over a quarter of consistent posting rather than on any single video.
Thirty minutes. We look at what you post now and tell you honestly what we would change.
