Viterno Group is a content marketing agency in Toronto whose content is short-form video. We plan from what is outperforming in your industry, film it on location in one shoot day a month, and publish to Instagram Reels, TikTok and YouTube Shorts. Ten published client videos alone account for 51,259,988 organic views.
We make video, not blog posts. If you need written articles or search copy, that is a different specialist; if you want people who have never heard of you to watch something of yours to the end, that is this page.
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The ten client videos in our public showcase add up to 51,259,988 organic views.
A single video produced 46% of that total, and the top three produced 73%. Content marketing is a search for those videos.
Four videos for one dealership ranged from 125,100 to 23.6M views. Same team, same account, different idea.
In our open dataset of 240 viral Reels and TikToks, outliers with a known length ran a median of 44 seconds.
Real client videos. Tap any of them to play it with sound. View counts appear only where the number is real.
A fixed number of posts a month, planned in a spreadsheet, approved in a meeting and published on time. Every piece is treated as equally important, so every piece gets the same modest effort.
The result is a tidy feed with a flat graph. Nobody can say which piece worked, because nothing was built to.
Results in short-form are wildly uneven, so the job is to find the ideas that travel and make more of them. We start from what is already beating its median in your industry and spend the effort on the premise.
Then we measure honestly: each video against your own account's median, not a vanity total. The outlier calculator does the same sum on any account, including yours.
Trend Radar tracks real viral outliers by industry every week. It is the starting point for every plan.
We choose ideas a stranger would want to finish, and drop the ones that only an existing customer would care about.
One shoot day a month with a director, camera and sound produces 12 to 16 finished videos.
First drafts inside 48 hours, captioned and edited so the opening earns the rest.
Instagram Reels, TikTok and YouTube Shorts from the same shoot.
The client portal shows each video against your own baseline and what we are making next because of it.
A short, personal teardown of your recent videos: your real baseline, which ones beat it and by how much, and the first thing we would change. Free, no call, no password.
Content marketing is earning attention by publishing something people want to watch or read, instead of paying to interrupt them. For most businesses today the content with the furthest organic reach is short-form video, which is the kind we make.
Yes, and on social platforms it is the form with the most reach. Feeds are recommendation systems, so a video can reach far more people than follow you. In one client month, 99.9% of 45 million accounts reached were not followers.
It decides what to publish, makes it, distributes it and reports on what worked. Viterno Group does all four for short-form video: strategy from outlier data, filming, editing, posting and reporting. We do not write blog articles or run paid media.
It depends on the content you need. For written and search content, look for an agency with ranking results. For video content on social platforms, look for real view counts on real accounts. Viterno Group's published client videos include one at 23.6 million views, all organic, and our comparison of Toronto agencies sets out who each is built for.
No. We make video. Written search content is a different specialism, and you are better served by a team that does it every day.
From data first. Trend Radar shows which videos in your industry are beating their own account's median this week, and the hook library shows the opening lines behind them. We then choose the premises that fit your people and your place.
By outlier multiplier: a video's views divided by your account's own median. A video at ten times your median worked, whether that is 5,000 views or 5 million. Totals alone hide which ideas earned the result.
For most businesses, eight to sixteen short-form videos a month. Results are uneven, so volume gives the strong ideas a chance to appear, and one of them can outperform the rest of the month combined.
Thirty minutes. We look at what you publish now and tell you honestly what we would make instead.
