Case study · Kash Alavi · Listing tour with a comedy setup

Kash Alavi Laugh

Kash Alavi, a RE/MAX Lifetime Achievement agent, opens on a snowy street with a straight-faced setup about growing up and not making fun of other people, then walks through a new luxury home: the chef's kitchen with high-end appliances, a freestanding tub, a private elevator. The payoff is Kash losing it laughing.

3.33Mviews on Instagram
19 secondsLength
#5 of 14By views, our catalogue
2.5xOur median video
Kash AlaviClient
Real estateIndustry
Listing tour with a comedy setupFormat
The first frame

Kash Alavi on a snowy street, facing the camera: "Growing up..."

Organic views, no ad spend, as reported on Instagram. Rank and multiple are computed against the 14 Viterno videos with a public view count.

Why it worked

Three things,
none of them luck.

01

The house is inside the joke.

Every feature on the tour is part of the setup, so people who came for the laugh still see the kitchen, the bath and the elevator.

02

Captions hit on every beat.

Block-capital captions land on the words as he says them, keeping the pace even when the camera is on a room rather than a face.

03

It is a personality video that contains a house.

That is why its reach was not capped at the number of people shopping in that price bracket that week.

Show the house inside a moment people want to share. The features still get seen.

More work

More Toronto real estate.

Every case study →

Want one
like this?

Tell us about your business on a call. Thirty minutes, no pitch deck.