Viterno Group builds personal brands on Instagram Reels, TikTok and YouTube Shorts for Toronto professionals: realtors, founders, clinicians, lawyers and creators. Toronto realtor Teuta Guci reached 20.2 million views in 30 days on an account with 16,000 followers, RE/MAX Lifetime Achievement agent Kash Alavi had 6.5 million and 6.7 million views back to back, and Armin Partash reached 1.4 million with an unscripted video in Farsi that never mentions real estate.
A person is the most reliable format we measure. In our dataset of 240 viral business videos, a person on camera carried 101 of them, and in a separate October 2026 pull of 16 startup videos, 11 were built around a founder. We plan the ideas, film you on location, edit, caption and post, and report every video against your own median.
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A Toronto realtor, @teutagucirealtor: 20.2M views in 30 days on an account with 16K followers.
Two videos in a row for a RE/MAX Lifetime Achievement agent with 60K+ followers.
An unscripted video in Farsi about the end of the World Cup. No listing, no price.
In our open dataset of viral business videos, a person on camera carried 101 of the 240.
Real client videos. Tap any of them to play it with sound. View counts appear only where the number is real.
Announcements, a quote card, a listing with a price. It is accurate, and nobody sends it to a friend.
A company page has to earn attention with every post. A person gets a second look, because viewers want to know what they will say next.
Kash Alavi's videos are characters his community recognises instantly: the kidnapped Persian realtor in the back seat, the GTA neighbourhoods rated in one line each, a luxury home tour that ends with him losing it laughing.
Armin Partash's 1.4 million came from a moment, not a pitch: reacting to the end of the World Cup at a rooftop barbecue, in Farsi, with no property anywhere in the frame.
We work out who you are on camera: the expert who tells people what not to do, the comic, the insider, the storyteller. The format follows the person.
Trend Radar, our weekly outlier feed, shows what is beating its median in your field, and we only keep the ideas that fit your character.
Director, camera and sound on location, handheld or on a gimbal. Most of our clients had never acted, and did not need to.
English, Farsi, or both from the same shoot. A Farsi cut reaches a community an English one misses; see our Farsi page.
Realtors follow RECO's advertising rules, physicians CPSO's, dentists RCDSO's, lawyers the Law Society's. We plan the scripts around them and you approve every one.
Every video is compared with your own account's usual views in the client portal, so you can see which ideas earned reach, and the next shoot is planned from what won.
In every profession we measured, the outliers had a person at the centre: a realtor with a character, a founder pitching, a lawyer reacting, a clinician answering a fear. From our main dataset (240 videos) and the October 25, 2026 sector pull.
| Who | What worked |
|---|---|
| Realtors | Teuta Guci 20.2M views in 30 days; Kash Alavi 6.5M and 6.7M back to back; the top real estate outlier in our September set did 1,435x from an agent with 906 followers. |
| Founders | 11 of 16 startup outliers were built around a founder; an app founder with 786 followers did 3.7M views, 6,457x. |
| Lawyers | A lawyer reacting to a viral clip was the strongest legal format (median 31x); an injury lawyer with 708 followers did 985K views, 2,839x. |
| Clinicians | A provider filmed receiving the treatment 1,623x; a dentist saying "please do not get a crown" 212x. |
| Trades owners | A roofer's helmet-cam day 1,786x; a contractor's ten business rules over job-site footage 50x. |
A short, personal teardown of your recent videos: your real baseline, which ones beat it and by how much, and the first thing we would change. Free, no call, no password.
One whose clients' accounts you can open and check. Viterno Group built short-form video for Toronto realtor Teuta Guci (20.2 million views in 30 days), RE/MAX agent Kash Alavi (6.5 and 6.7 million back to back) and Armin Partash (1.4 million in Farsi). Our comparison of Toronto agencies covers the alternatives.
Toronto realtors Teuta Guci (@teutagucirealtor), Kash Alavi of RE/MAX, a Lifetime Achievement award winner, and Armin Partash, whose Farsi video reached 1.4 million views. Every client video with a public number is on our case studies.
Build it around you, not the listings, and follow RECO's advertising rules: brokerage name, registered name and title on every promotional post. Our social media for realtors page covers both.
For a personal brand, yes, because you are the reason people watch. You do not have to perform: most of our clients had never acted, and the format is built around how you already talk.
We start with formats that do not need performing: you explaining one thing you know well, or reacting to something, or a walk-through where the place does half the work. Confidence on camera usually comes from the second shoot day, once you have seen the first videos land.
Done-for-you short-form video from a Toronto agency typically runs about $2,000 to $12,000+ a month, depending on how many videos, shoot days and platforms are included, and a freelance editor charges roughly $40 to $120 per edited video. Our Toronto cost guide breaks the market down. Viterno Group scopes each client on a discovery call rather than publishing a rate card.
Yes. We produce in English and Farsi, and our Farsi work includes a video for Toronto realtor Armin Partash that reached 1.4 million views and condo tours at Aqualuna and Canada House.
If you are the reason clients choose the business, post from your own account and use Instagram's Collab posts so the same Reel also appears on the company page. People follow a face before they follow a logo.
Thirty minutes. We look at what you post now and tell you honestly what we would film first.
