Viterno Group produces short-form video for Toronto developers, builders and the agents selling pre-construction. Before a building exists there is nothing to walk through, so the content has to sell the address, the neighbourhood, the builder and the person selling it.
Our construction montage for Heravi Development reached 568,000 views on YouTube Shorts, organically. We have cut the same waterfront project in English and in Farsi for the buyers who actually purchase it.
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Heravi Development on YouTube Shorts. Progress, not renderings.
Aqualuna on the waterfront, cut in English and again in Farsi for the buyers it was written for.
Agents, teams, brokerages and developers make up roughly nine in ten of the brands we work with.
Real client videos. Tap any of them to play it with sound. View counts appear only where the number is real.
Renderings, a floor plan carousel, an amenity list and a registration link. It is the brochure, reformatted for a phone.
Buyers have seen a thousand renderings and scroll past all of them. Nothing in a rendering gives a stranger a reason to finish the video, so the platform stops showing it.
Progress. A building rising is a series people follow, and every month of construction is a new episode.
People. The agent or the builder on camera, with a point of view, is someone a buyer can trust before the keys exist.
Language. Much of Toronto's pre-construction demand comes from communities who would rather hear it in their own language. The same project, cut again in Farsi, reaches buyers the English version never will.
Neighbourhood, builder story and the people selling it, before a single render is posted.
Agent-led project content built around the question buyers actually ask: what does this price get me here.
A recurring progress format filmed on site, so the project has something new to say every month.
Key videos re-voiced or re-shot in the languages your buyers speak.
Finished suites, move-in and the story of the building, which feeds the next launch.
Your builder and brokerage set the rules for what project advertising may say. Every script is approved by you before we film it.
A short, personal teardown of your recent videos: your real baseline, which ones beat it and by how much, and the first thing we would change. Free, no call, no password.
By selling what does exist: the address and neighbourhood, the builder's track record, the people selling it and the construction itself as it happens. Renderings support that content; on their own they rarely hold attention.
Look for developer work you can watch and the ability to cut for more than one audience. Viterno Group's build-progress film for Heravi Development reached 568,000 views on YouTube Shorts, and our tour of Aqualuna by Hines and Tridel was filmed in English and again in Farsi. Our comparison of Toronto short-form video agencies sets out who each agency is built for.
Yes, with the builder's permission and following the site's safety requirements. A construction progress series is one of the strongest formats for a project, and our Heravi Development montage reached 568,000 views on YouTube Shorts.
Yes. We have cut the same waterfront project in English and in Farsi. Speaking to buyers in their own language is one of the most underused advantages in Toronto pre-construction.
Both. Developers use us for project and brand content; agents selling pre-construction use us for their own channels. The approach is the same: people and progress over renderings.
Consistently enough that the project always has something new to show. A monthly shoot day that produces a batch of videos covers most projects from launch to occupancy.
You do. Nothing is posted without your approval, and your builder and brokerage set the rules for what project advertising can say.
Thirty minutes. Tell us about the project and we will tell you how we would take it to market on short-form.
