Case study · Kash Alavi · Neighbourhood stereotype skit

Agent POV

Kash sits on a sofa in a staged living room and rattles through the GTA: Brampton, the Bridal Path, Forest Hill, Markham, Bayview Village, with a one-line verdict for each ("very old money", "all mortgaged") and a pop-up image on screen for every one.

120Kviews on Instagram
21 secondsLength
#14 of 14By views, our catalogue
Kash AlaviClient
Real estateIndustry
Neighbourhood stereotype skitFormat
The first frame

"People based on Toronto neighbourhoods" with Kash stretched out on a white sofa.

Organic views, no ad spend, as reported on Instagram. Rank and multiple are computed against the 14 Viterno videos with a public view count.

Why it worked

Three things,
none of them luck.

01

Local identity is the strongest hook a Toronto agent has.

Everyone checks what was said about their own neighbourhood.

02

It invites comments.

People defend their area, argue with the verdict or add the neighbourhoods he missed.

03

It shows market knowledge without saying so.

Knowing the city block by block is what clients hire an agent for. This demonstrates it in twenty seconds.

Your market knowledge is content. Say it with an opinion.

More work

More Toronto real estate.

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