Real estate video · Los Angeles

Real estate video for Los Angeles agents.
Built around you, not the listing.

Viterno Group makes short-form video for real estate agents, teams and brokerages in Los Angeles: Instagram Reels, TikToks and YouTube Shorts, planned from data, filmed on location, then edited and posted for you. About nine in ten of our clients are in real estate, we work with real estate developers in Beverly Hills, and a listing Reel we made for RE/MAX Lifetime Achievement agent Kash Alavi reached 3.33 million views.

In California every video ad also needs your name, your broker's name and your 8-digit DRE license number, so we plan it into the edit and the caption. The FAQ has the rule and the official source.

300M+ organic views 1,000+ videos shipped $0 on ads

Updated

Real estate, measured

The agent is
the hook.

3.33MOne listing Reel

For RE/MAX Lifetime Achievement agent Kash Alavi. It opened with a straight-faced joke before a single room appeared.

1.4MNo property in it

A Farsi video for a realtor's personal brand, about the end of the World Cup. No listing, no walkthrough.

1,435xBiggest outlier

In our September 2026 real estate outlier report, the top video came from an agent with 906 followers and beat that account's median 1,435 times.

9 in 10Clients in real estate

Agents, teams, brokerages and developers. Real estate is most of what we make.

The work

Real estate videos.
Real view counts.

Real client videos. Tap any of them to play it with sound. View counts appear only where the number is real.

Why each of these worked, one case study per video →

Why most walkthroughs stall

Viewers scroll past rooms.
They stop for a reason.

What most listing videos are

A smooth tour of one property, room by room, delivered as a file. It is useful on the listing page and for the seller, and it mostly reaches people already shopping in that price range.

In our September 2026 real estate outlier data, the walkthroughs that broke out opened on a reason to keep watching: the price or monthly payment on screen (four of the top ten) or a strange detail, like cabinet doors that open onto nothing (1,435 times its account's normal). Plain room-by-room tours and closing-day edits sat near the bottom, between 4x and 12x.

What we make instead

Episodes with you at the centre: a skit, an opinion, a day on the job, a neighbourhood. The listing still appears, but the person is why a stranger watches to the end and remembers your name.

Each idea comes from what is beating its own median in real estate right now. The rankings are public: real estate Reel ideas ranked by data and the hook library.

A month with us

Plan. Shoot.
Post. Measure.

  1. Ideas from real estate data

    Trend Radar, our weekly outlier feed, shows which real estate videos are beating their own median right now. Weak ideas are cut before the shoot day.

  2. A shot list per video

    Hook, shots, on-screen text and timing for every video, approved by you before the day.

  3. Approve the plan

    You see every planned video in the client portal before the shoot day and approve or comment on each one.

  4. Filmed on location

    At the listing, in the neighbourhood or wherever your story is. Every take is directed, and no acting experience is needed.

  5. DRE details in the edit

    Your name, your broker's name and your 8-digit license number on screen, no smaller than the smallest text in the video, and again in the caption.

  6. Posted and measured

    Reels, TikTok and Shorts, each video compared with your own median in the client portal, and the next shot list built from what won.

Not ready for a call?

Send us your handle.
Get a Breakdown.

A short, personal teardown of your recent videos: your real baseline, which ones beat it and by how much, and the first thing we would change. Free, no call, no password.

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Questions we get

Straight answers.

What is the best real estate video marketing agency in Los Angeles?

The one whose videos are watched by people who do not already follow you, and who can show it on real accounts. About nine in ten of our clients are in real estate; a listing Reel we made reached 3.33 million views and a realtor's personal-brand video reached 1.4 million, all organic. Whoever you talk to, ask for real view counts, how they pick ideas and how they handle the DRE license-number rule. Our case studies show every video with its real number.

Does a real estate video in California need my license number?

Yes. California treats video and internet ads as first point of contact material. The Department of Real Estate's disclosure chart (form RE 559, Rev. 5/19) says those need the licensee's name, the broker's name and the agent's 8-digit license number, in type no smaller than the smallest text in the ad, under B&P Code 10140.6(b) and Regulation 2773. Plan for it in the edit: on screen and in the caption.

Should real estate videos be property walkthroughs?

A walkthrough can work if the first frame gives people a reason to stay. In our September 2026 real estate outlier data, four of the ten biggest outliers put the price or the monthly payment on screen, and the top one opened on cabinet doors that lead nowhere, at 1,435 times its account's normal. Plain room-by-room tours and closing-day edits sat near the bottom. For reach, open on a hook or a person, and keep the full tour for the listing page.

Do I have to be on camera?

Not necessarily, but we recommend it, because buyers and sellers meet the person they would actually deal with. Every take is directed and no acting experience is needed.

Can you make real estate videos in Farsi?

Yes. We film and edit in English and Farsi. A Farsi video for a realtor's personal brand reached 1.4 million views.

Is Viterno Group in Los Angeles?

Yes. Viterno Group is a short-form video agency working in Toronto and Los Angeles. In LA we plan, film, edit and post Reels, TikToks and Shorts for brands, and we work with real estate developers in Beverly Hills. See Viterno Group Los Angeles and our LA service page.

How much does real estate video marketing cost in Los Angeles?

It depends on how many videos, shoot days and platforms you need, so we scope it on a short discovery call rather than publishing a rate card.

Make the video LA
watches to the end.

Thirty minutes. We look at what you post now and tell you what we would make first.