Viterno Group is a Toronto short-form video agency that works mostly with real estate. Roughly nine in ten of the brands on our roster are agents, teams, brokerages or developers. We handle the whole thing: deciding what to film, filming it on location, editing it vertical, and posting it to Instagram Reels, TikTok and YouTube Shorts.
Real estate video marketing in Toronto combines three kinds of video: listing videos that tour a property, agent branding videos that make the agent someone buyers and sellers recognise, and short-form social content for Instagram Reels, TikTok and YouTube Shorts. We make all three as vertical video from one shoot day a month on location in the GTA, which becomes twelve to sixteen finished videos.
Every view count on this page was earned organically. We have never put ad money behind a client video.
Not industry averages. These are videos we made for Toronto agents, on their own accounts, with no paid distribution behind them.
A Re/Max Lifetime Achievement agent. Built as an episode rather than a walkthrough.
Repeatable, not a fluke. Three consecutive listing videos cleared six figures.
A Toronto agent's take on the World Cup. Nothing to do with a listing, everything to do with being remembered.
Filmed from the agent's point of view on a working day.
Full case studies and playable video on the portfolio.
Real videos for real Toronto agents. Tap any of them to play it with sound. View counts are shown only where the number is real.
A walkthrough of the property. Slow push through the front door, kitchen, primary bedroom, backyard, price card at the end.
The problem is arithmetic. The only people who will watch a four million dollar tour to the end are people shopping for a four million dollar home this month. In a city the size of Toronto that is a few hundred people, and they are already working with someone.
A property tour is a brochure. Brochures do not travel.
The same property, built around a person and a point of view. An agent reacting, comparing, disagreeing, showing what a number really buys in this city.
That version reaches the much larger group who are not shopping yet: the people who will move in a year, the ones who are curious about prices, the ones who will remember your face when they do list.
It is the difference between reaching the buyers and reaching the market.
We track what is actually outperforming in Toronto real estate right now, weekly, and build the shot list from that rather than from a template.
Director, camera and sound on location, at your listing or wherever we are filming you. A single day produces twelve to sixteen finished verticals.
Most agents are good on a phone call and stiff on camera. That is a fixable, mechanical problem, and we fix it during the shoot.
Cut for the first two seconds, captioned, sound designed, formatted per platform.
We post on your schedule across Reels, TikTok and Shorts. You do not touch the calendar.
A client portal showing what each video did, what is working, and what we are making next. No vanity dashboards.
A listing Reel from Viterno Group is filmed on the same shoot day as the rest of your month: a hook before the house, the rooms in the order the caption promises, the brokerage name RECO requires, and separate cuts for Reels, TikTok, Shorts and, if your buyers speak it, Farsi.
The first second earns the tour. Kash Alavi's listing Reel, 3.33 million views, opened on a snowy street with a straight-faced joke before a single room appeared.
A caption that promises a list keeps people watching to the end. Our Vaughan family home tour for Kash walked the driveway, kitchen, living room and bedroom in that order, with the address card last.
In our September 2026 data, an Erin Mills condo tour with the price on screen from frame one did 116.5 times its account's median. Price first works when the price is the hook.
On screen or in the caption of every promotional cut, and seller consent before the property is identified. More in our Ontario rules for realtors.
A Reel, a TikTok and a Short from the same footage, plus a Farsi version when your buyers speak it, like our two tours of Aqualuna on the waterfront.
Listing tours share the day with your personality and neighbourhood videos: twelve to sixteen finished verticals in total. See the real estate hooks that beat their median and our social media for realtors page.
You are the brand. The content builds a face people recognise before they ever need an agent.
One content system, several personalities. The team gets reach, each agent still gets their own audience.
Recruiting content as much as listing content. Agents join brokerages they see winning.
Pre-construction and launches, where there is no finished property to walk through yet.
See where we have filmed across the GTA, from a 23.6 million-view Reel in Vaughan to listings in the Beaches, and everything a monthly engagement includes.
A short, personal teardown of your recent Reels: your real baseline, which videos beat it and by how much, and the first thing we would change. Free, no call, no password.
They do, but not the way most agents expect. A listing tour only reaches people already shopping in that price bracket, which is a tiny audience. Content built around the agent reaches the much larger group who are not shopping yet but will be in six to eighteen months, and who remember who they watched. The videos we produce for Toronto agents regularly reach six figures of views on accounts with a few thousand followers, which means almost all of that reach is people who did not already follow them.
Enough to stay in the feed, which in practice means eight to sixteen finished videos a month. We shoot in batches: one shoot day on location produces twelve to sixteen finished verticals, so an agent spends a few hours on camera and gets a month of content out of it.
Across Toronto, done-for-you short-form video from an agency typically runs about $2,000 to $12,000+ a month, depending on how many videos, shoot days and platforms are included, and a freelance editor charges roughly $40 to $120 per edited video. Our Toronto cost guide breaks down each option. We scope each agent rather than sell a fixed rate card, because the work changes with shoot frequency, on-camera coaching and the number of platforms, and we quote on a discovery call once we have looked at your current content.
Usually three kinds of video: listing videos that tour a property, agent branding videos that make the agent recognisable, and short-form social content for Instagram Reels, TikTok and YouTube Shorts. With Viterno Group all three come from one shoot day a month on location, which produces twelve to sixteen finished vertical videos, edited, captioned, posted and measured against your own median views.
A videographer films and delivers a video, usually one listing at a time. A video marketing agency also decides what to make, edits it for each platform, posts it and measures it. If you need a tour for one listing, a videographer fits. If you want an audience that knows you before they list, you need the whole system. More on the difference on our real estate videographer page and our social media agency for realtors page.
No. Some of our best performing real estate content has been about affordability rather than luxury. A video on what you can buy under a certain price in Toronto reliably outperforms a tour of a property almost nobody watching could purchase. We work across the price range.
Both, and the agent is usually the more important half. Properties change every few weeks. The agent is the constant, and the audience follows a person far more readily than a listing.
No. Everything in our portfolio was distributed organically with no ad spend behind it. Paid distribution can amplify a video that already works, but it cannot rescue one that does not.
Instagram Reels, TikTok and YouTube Shorts. The same shoot feeds all three, cut differently where the platform rewards something different.
Yes. For brokerages the usual structure is a shared content system plus individual agent branding, so the brokerage builds one audience while each agent still builds their own.
RECO treats promotional posts as advertising, so every promotional Reel or TikTok must include the brokerage name exactly as registered with RECO, clearly and prominently. Agents must use their registered name, no nicknames, with a permitted term such as real estate agent, salesperson or broker, and the profile must make the agent and brokerage readily visible. Source: RECO Bulletins 5.1 and 5.3, issued January 17, 2024. More in our Ontario rules for realtors.
Yes, to identify the property. RECO says a specific property cannot be identified in advertising without the owner's consent, the price and other agreement terms need the consent of all parties, and photos or names of buyers need written consent. Videos also cannot stay online past the end date in that consent.
Choose one with real estate results you can verify on real accounts and content that follows RECO's rules. About nine in ten Viterno Group clients are in real estate, including RE/MAX Lifetime Achievement agent Kash Alavi and Toronto realtor Armin Partash, whose Farsi video reached 1.4 million views. Our comparison of Toronto short-form video agencies sets out who each is built for.
More on the method in our guide for agents who want to do it themselves, and in the ranked list of Reel formats built from outlier data.
Thirty minutes. We look at what you are posting now and tell you honestly what we would change.
