It opens on the best feature.
The view is the unit's biggest selling point, so it is the first thing anyone sees.
Armin tours a unit at Canada House in downtown Toronto, carrying a basketball as a running prop from the kitchen to the closet, the bedroom and a balcony facing the skyline, narrated and captioned in Farsi. It opens on the lake view the unit is selling.
A drone shot over the lake and the Toronto Islands.
The view is the unit's biggest selling point, so it is the first thing anyone sees.
The basketball gives the tour a reason to watch Armin and not just the rooms, and gives commenters something to talk about.
A full unit tour with a personality running through it starts conversations a plain walkthrough never does.
Give a walkthrough a thread, a prop or a running joke, and people watch the rooms to follow it.
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Unscripted personal moment, in Farsi1.4MWhen the World Cup endedArmin Partash · Instagram
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POV skit, one location235KThe walkthrough that travelsKash Alavi · Instagram
Tell us about your business on a call. Thirty minutes, no pitch deck.