Eye contact in the first frame.
Direct address reads as a conversation, not an ad, and a conversation is harder to scroll away from.
A realtor speaks straight to the viewer from the kitchen of a brand-new custom home in the Beaches, in a playful scripted monologue that lands on the line every listing is really selling: it could be yours. The edit cuts to the modern exterior, the driveway and the bedrooms between lines.
A realtor in a kitchen, talking straight into the lens: "You must be..."
Direct address reads as a conversation, not an ad, and a conversation is harder to scroll away from.
The viewer finishes the sentence in their head, which is the moment they picture themselves in the house.
The house illustrates the monologue rather than interrupting it.
Talk to one buyer, not to the market.
Listing tour with a comedy setup3.33MKash Alavi LaughKash Alavi · Instagram
Unscripted personal moment, in Farsi1.4MWhen the World Cup endedArmin Partash · Instagram
Listing tour with a hook caption240KInside the listingKash Alavi · Instagram
POV skit, one location235KThe walkthrough that travelsKash Alavi · Instagram
Tell us about your business on a call. Thirty minutes, no pitch deck.