The architecture is the hook.
The building's shape is distinctive enough to stop the scroll on its own, so it goes first.
Armin Partash tours Aqualuna, the Hines and Tridel condominium on Toronto's waterfront: the stepped facade, the lake views, the outdoor pool, the gym and a balcony over the water, captioned word by word.
"This is..." with Armin standing in front of the terraced facade.
The building's shape is distinctive enough to stop the scroll on its own, so it goes first.
The pool, the gym and the view each get a shot instead of a bullet point.
Hines and Tridel appear by name, which gives a pre-construction or new-build audience instant credibility.
For a new condo, let the building be the first frame.
Listing tour with a comedy setup3.33MKash Alavi LaughKash Alavi · Instagram
Unscripted personal moment, in Farsi1.4MWhen the World Cup endedArmin Partash · Instagram
Listing tour with a hook caption240KInside the listingKash Alavi · Instagram
POV skit, one location235KThe walkthrough that travelsKash Alavi · Instagram
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