Language is targeting.
A Farsi version reaches buyers the English version does not, and speaks to them the way they would want to be spoken to.
The same building, filmed again for a different audience. Armin walks a finished suite (the hallway, bedroom, kitchen, living room and the terrace with the building's stepped balconies behind him) speaking Farsi, with Farsi captions throughout.
Armin at a suite door, captioned in Farsi.
A Farsi version reaches buyers the English version does not, and speaks to them the way they would want to be spoken to.
The building did not change. The reach did.
Where the English video sells the building, this one sells the suite, room by room.
If your clients speak another language, make the second version. It is one more take, not a new shoot.
Listing tour with a comedy setup3.33MKash Alavi LaughKash Alavi · Instagram
Unscripted personal moment, in Farsi1.4MWhen the World Cup endedArmin Partash · Instagram
Listing tour with a hook caption240KInside the listingKash Alavi · Instagram
POV skit, one location235KThe walkthrough that travelsKash Alavi · Instagram
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