Case study · Yorkdale Fine Cars · POV negotiation skit

Asian Dads Skit

A salesperson meets a customer, Mr. Lee, who inspects the car, studies the paperwork and then sits down to negotiate. At the desk the salesperson keeps sweetening the offer with more and more absurd extras, from a massage to therapy, while the customer holds out.

5.72Mviews on Instagram
1:01Length
#4 of 14By views, our catalogue
4.3xOur median video
Yorkdale Fine CarsClient
Car dealershipIndustry
POV negotiation skitFormat
The first frame

"POV: rich asian dad comes to the dealership" as a salesperson walks the showroom floor.

Organic views, no ad spend, as reported on Instagram. Rank and multiple are computed against the 14 Viterno videos with a public view count.

Why it worked

Three things,
none of them luck.

01

Negotiation is the most familiar dealership scene there is.

Anyone who has bought a car recognises the moment, which is what makes it shareable: people send it to the person they bought a car with.

02

The brand is in every shot without being mentioned.

The showroom and a Top Rated Dealer banner sit in the background of the whole negotiation. Nobody says the dealership's name and nobody needs to.

03

The caption casts the character before a word is spoken.

The POV line tells the viewer exactly who walked in, so the first line of dialogue is already a payoff.

Film the part of your business that every customer already has a story about.

More work

More automotive.

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