Case study · Autopia Cars · Luxury lifestyle shoot

Private Jet Shoot

A brand film for Autopia Cars: wheel and detail shots, a drive out onto the tarmac, a private jet at golden hour and a purple Mercedes G-Wagon parked beside it, with drone passes from overhead. It closes on the Autopia logo.

2.41Mviews on TikTok
35 secondsLength
#6 of 14By views, our catalogue
1.8xOur median video
Autopia CarsClient
Car dealershipIndustry
Luxury lifestyle shootFormat
The first frame

A slow push on a wheel, the Autopia Cars logo floating over it.

Organic views, no ad spend, as reported on TikTok. Rank and multiple are computed against the 14 Viterno videos with a public view count.

Why it worked

Three things,
none of them luck.

01

It sells arrival, not a spec.

Nobody learns the horsepower. They see the feeling of pulling up to a jet, which is the thing a luxury buyer is actually paying for.

02

The scene is the shareable part.

Golden-hour light and a private jet make it the kind of video people send for the scene itself, which carries the car along with it.

03

Posted on TikTok.

The same aspirational footage that works on Instagram found its audience on TikTok, where this one ran.

Put the product where your buyer pictures themselves. The location is part of the pitch.

More work

More automotive.

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