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<title>The Viterno Playbook</title><link>https://viternogroup.com/blog</link>
<description>Short-form video strategy from a Toronto agency with 300M+ organic views.</description>
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<item><title>Real estate video marketing in Toronto, the complete 2026 guide</title><link>https://viternogroup.com/blog/real-estate-video-marketing-toronto</link>
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<pubDate>Wed, 02 Sep 2026 12:00:00 GMT</pubDate>
<description>What actually works for Toronto real estate agents on Instagram Reels and TikTok in 2026, based on outlier data from real campaigns and 300M+ organic views. Formats, costs, cadence and the mistakes that cap your reach.</description></item>
<item><title>How to choose a short-form video agency in Toronto without getting burned</title><link>https://viternogroup.com/blog/choosing-short-form-video-agency-toronto</link>
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<pubDate>Tue, 01 Sep 2026 12:00:00 GMT</pubDate>
<description>The questions that actually separate a good Toronto video agency from an expensive one, what the pricing tiers really mean, and the eight red flags worth walking away from.</description></item>
<item><title>We pulled every Toronto real estate reel that went viral this month. Here is the pattern.</title><link>https://viternogroup.com/blog/toronto-real-estate-reels-that-went-viral</link>
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<pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate>
<description>We analysed the real estate reels beating their creator's own median by up to 241x. Four formats did almost all the work, and none of them are property tours.</description></item>
<item><title>A Toronto realtor's best video had no property in it. It did 1.4 million views.</title><link>https://viternogroup.com/blog/realtor-video-1-4-million-views-case-study</link>
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<pubDate>Tue, 04 Aug 2026 12:00:00 GMT</pubDate>
<description>One unscripted 45-second video, no listing, no script, no ad spend. Here is exactly what it was, why it worked, and what it changed for his business.</description></item>
<item><title>What short-form video actually costs in Toronto in 2026</title><link>https://viternogroup.com/blog/short-form-video-cost-toronto</link>
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<pubDate>Mon, 03 Aug 2026 12:00:00 GMT</pubDate>
<description>Real pricing for freelancers, in-house hires and agencies in Toronto, what each option actually gets you, and the maths on when hiring in-house stops making sense.</description></item>
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